For many software engineers and SaaS founders, writing code is the easy part. But the marketing and sales grind feels like an uphill battle. If you’d rather be building features than chasing leads you
For many software engineers and SaaS founders, writing code is the easy part. But the marketing and sales grind feels like an uphill battle. If you’d rather be building features than chasing leads you should watch the video we just published to the freeCodeCamp.org YouTube channel. It features Simon Severino, CEO of Strategy Sprints.
In this interview with Haider Malik, Simon breaks down how he uses artificial intelligence to practically automate his entire sales process, turning what used to be eight hours of work into just 10 minutes.
Simon explains how he uses AI to power 45 virtual collaborators that handle everything from lead generation to tedious administrative tasks. By connecting Claude (via terminal) to tools like Obsidian, Notion, Granola, and Hunter, he has created a system that manages:
-
Lead Generation: Defining your Ideal Client Profile (ICP) and finding targeted prospects.
-
Automated Outreach: Crafting and AB testing cold emails that sound human and convert.
-
Daily Briefings: Using a
/todaycommand to gather info from Slack, Gmail, and Calendars to prioritize the day’s high-leverage tasks. -
Knowledge Management: Storing “tacit knowledge” from meetings as structured markdown files in Obsidian for the AI to reference.
The goal of this system is to reduce “cognitive load.” By delegating admin tasks to AI “robots,” you can spend your time on strategy.
Watch the video on the freeCodeCamp.org YouTube channel ( > 1-hour watch).